Legal
Privacy Policy
This policy explains how Lina Liu Studio & Academy (“LLSA”) collects, uses and protects your information when you use our website or visit us in person — including online appointment forms, in-studio consultation forms and marketing sign-ups.
Who we are
Lina Liu operates as a professional Permanent Makeup and beauty studio & Academy in Coventry, UK. You can reach the data controller at hello@linaliu.co.uk.
The information we collect, and how
We collect the minimum personal data needed to operate the business, stored confidentially and used only by staff processing your service. Data is retained for 2 years after your last activity with us, then deleted. This includes your name, contact details, service preferences and any relevant medical history — always obtained with your explicit consent.
How we use your information
- Delivering nail and beauty services (preferred styles, technician preferences, relevant medical data)
- Booking appointments (name, phone and email via our booking software; card details processed securely via our payment provider)
- Appointment confirmations by phone, email or SMS
- Post-visit ratings and reviews
- Loyalty programme communications
- Marketing (only with your prior opt-in consent)
Health information
Relevant medical details and date of birth are required before certain services. Consultation forms are retained for 7 years for insurance purposes. Clients under 16 require parental consent and a completed consultation form.
Links, changes and copyright
We are not responsible for the content of any third-party websites linked from ours. Updates to this policy will be posted on this page — continued use of our services after a change means you accept the update. All content on this site is the copyright of LLSA.